theres just a mass surge of shitty songs that are released... there are like 10 albums released a day, but if you search through them the professional producers and the good lyricists still come up with hella creative stuff. back 10 or 12 years ago it was straight up just either traditional boliyaan or corny music... Daler mehndi status shit or like that dil legayi kudi gujurat di jam, although i do wish more producers did use actual live instrumentals rather than loops (kamal heer's the only one i know that doesnt really use loops as much when he sings) i think the creativity in production as well as how professional the music sounds has gone up quite a bitt.

I should be listening to my lecture but this topic is way more important
 
To start off the answer to the topic question is, yes, creativity in bhangra music has gone down, significantly.
First off it's not just creativity itself that's the problem. The root of the problem starts at the fact you no longer need talent to be in the music industry. You simply need a rich dad who will build you a studio, if you want to be a "producer" or you need a rich dad that will put money down for you to release a cd, if your a "singer". Without dipping straight into old school music let's look at today's music industry. The most talented artists of this era have come into the industry based simply on talent. Kaka, JK, Gurbhej Brar, Sharmilla and now Deep Jandu as well as many others. However along with these artists have come this wave of artists (mainly in india) that quite frankly lack talent and simply had the money to release a cd. What this does is dilute the bhangra industry with (mind my words) 'gandh'. You have guys like Tank out of the soundpipe, pal d who tried singing on his cd. And this takes away from the real talent because the industry as a whole gets a bad image. Heck, the fact every other family member in india is a singer leads to a lot of talent going unheard of... CHARANJEET CHANNI for example is in my opinion one of the most, if not the most underrated female vocalist. So to cut this short, the fact that you can randomly throw a brick and hit a singer in india has defenitly contributed to the image that the bhangra industry is in decline.
 
In terms of production, its a very similar situation. Every other person in the UK is a 'producer'. If you have a computer, a keyboard (musical one), software, and a basement, you can consider yourself a producer. Especially in the UK you have "producers" who cannot play a single instrument however they claim to produce a track. Yes I know a producer does not technically have to be able to play instruments as they are simply coming up with the concept but look at this way, if you have no sense of how an instrument is played, the notes, bols, nothing, how can you come up with a new composition or compistion with any one of those instruments? The has been a huge increase in ghost production and quiet frankly the quality has gone down. This may cause some out rage but I speak my mind so lets just look at Aman Hayer. Take an hour to listen to songs produced by him and you'll very quickly realise A LOT of music is repetitive. Its kind of like a bhangra team using a set for 10 years, after the first year you begin to say "wow they have no creativity". And I've noticed that a lot of the big producers in the UK are just using the same loops, same basslines, same samples, soundeffects.. some more than others.. *cough* Soundpipe Studios*cough*. Some producers that have always come out strong are guys like Sukhpal Sukh who generally presents new material everytime he works on an album. And hats off to this kid outta the UK Govind Bachu.. he's 16.. plays almost every instrument... does practically every bit of music in his tracks and thats definitly something other UK producers should look at for inspiration to pick up an instrument.
 
And if you don't have the money to produce or sing, start writing lyrics. Along with the surge of singers there has been a surge of lyricists. For gods sake Sukhi Nijjar wrote a song for Geeta Zaildar and in my opinion the lyrics are rather crappy (sorry for not elaborating). These days everything has become "Kuri Patli" ... "Margey Kuri Te".. "Jatt daru peende" .. and almost 75% of songs out there right now are either stupid lyrics that are meaningless and very poorly written. If the industry is really lacking talent somewhere its in the lyrics category. The bhangra industry is turning into the rap scene where people just right about random shit (driving down the street in my lambho, I grew up in the hood etc etc) that really has no message where as you have legends like Gurdas mann who have a message in almost every single song. And ofcourse we all like these margey kuri te songs but I mean they can be written  well.. examples being.. Tailka - Bakshi Billa .. extremly well written track... Pari by deep jandu.. not your typical break up song so big fan of that.
 
Compared to old school music honestly there has been a HUGE decline... yes there was gandh back in those days to.. but the amount of quality tracks and singers that were around was massive. There were tracks like Guddi Wangu, Oh tina Oh tina, Gidha Pah Nikiye, Tootak Tootak and many other tracks that had generally good lyrics, good music (for those times) and AMAZING singers on the vocals (Jagmohan Kaur, Surjit Bindrakhia, Gurdas Mann and many more)
 
I'm sorry for writing essay but I've wanted to get my thoughts on this topic for a while. I tried to keep it short as there was a lot more that I wanted to write but im in a lecture right now. I've tried to apply the little bit of knowledge on the industry that I have so if I did say something that it out of place or incorrect I apologzie. And once again being in a lecture I may not have made sense at some points or said something that is a complete fail please do cut me some slack haha.

Here's other stuff by him
 

Govind Bhachu - Working on Viyah

 

Govind Bhachu - Dholak Session

 

Govind Bhachu - Viyah

Im not sure if i know enough to judge the music that comes out nowadays, but i will give my opinion anyways.

I do not understand punjabi so i value much more the music, so i might be biased.

I feel that everything i have downloaded in the past 2 years that is recent bhangra, wen i like it it tends to be from UK, im not big on punjabi guys from india as much because its not as dancable sort of speak. I know i cant appreciate boliyaan but the music doesnt generally move me.

Lately im relying too much on mixes because i gave up on music. I know its very unlikely to come up with an awesome song. I might have like 25 CDs and i can only point out 5 songs that make me shake my shoulders. I miss the dhad "u gotta love that twee twee sound" and i miss a more creative melody. Most ofthe times i can guess the next note in the melody, so they all sound the same at times lol.

Too predictable

i agreee that old school lyrics are popular. a lot of folks attest to them being "cleaner" but i dont think thats the case - there were def vulgar connotations back then, if not more.
what i do think is that with current punjabi music that it focuses so much more on glam and vibe, rather than substance. i understand auto tuning is a style, but CMON. and there is a less focus on subtle sounds such as distant algozhey or even the simplicity of a tumbi and so much emphasis is given on power-bass songs. lyrically, most new singers just sing what they're told to, and cheap/dumb lyrics are just cheaper to purchase i think (or to create).

Holy Crap Govind Bachu is amazing. WOW

seriously...really impressive